Senior Digital Marketing Executive

Open for applications

Job Details
Contract Type Icon Contract Type Full Time
Contract Type Icon Location Central Edinburgh Office

Busy B is one of the UK’s leading stationery and gifts brand, based in central Edinburgh. It’s the passion, talent and hard work of our carefully handpicked team that has been crucial to helping us grow into a well-loved, award-winning brand. Busy B sells to consumers via our website and Amazon and we also sell directly to well-known high street retailers such as John Lewis, WH Smith and Waterstones. With sales of around £2.5m business is booming. We often receive glowing feedback that customers love our products and appreciate our service. 

So for us, it’s all about finding the right people to share our passion and join our team. We’re looking for an experienced and passionate Digital Marketer to help develop the Busy B brand online, engage consumers and grow our website sales. If you live and breathe digital marketing and are ready to hit the ground running and make a real difference to a fast-growing brand, this is the role for you.

Key Responsibilities:

- Create a clear vision for the Busy B brand and manage across all digital channels

- Developing Digital Marketing plan and Social Media plan, associated costs and content

- Setting and achieving website sales and database targets

- Implement a new CRM system to maximise the effectiveness of email marketing

- Overseeing the execution of the Social Media Strategy, support Digital Executive as required

- Responsible for generating content ideas and online initiatives (copy, photography, video etc.)

- Completing weekly reports tracking KPIs, sales and budget

- Responsible for the online advertising strategy and managing ROAS

- Create and drive website development projects and work with external agency as required

- Oversee Consumer and Trade website, work with Digital Executive to update products seasonally and run promotions

- Responsible for Consumer acquisition plan and execution

- Managing and executing all seasonal packshoot, web banner and lifestyle shoots, liaising with external resources as required

- Responsible for the SEO plan, using external agency when required

- Communicate the Digital Plan to the team

- Work closely with the warehouse, ensuring they are updated on all website/product plans

- Responsibility for all various consumer marketing materials; leaflets, free gifts etc

- Work closely with the Online Sales Manager to maintain stock levels for the website and eBay

- Work closely with external agencies/designers to launch campaigns

- Attend sales meetings as required

- Develop online PR presence and 'Kerri' persona 

- Managing and supporting Digital Marketing Executive workload and performance

- Managing, setting and controlling the Digital & Marketing budget

- Attendance at Monthly Management Meeting, creation of monthly report


Required Skills & Experience:

- 3+ years’ experience working in digital marketing

- Experience working within a B2C company or brand

- Proven track record of building brand engagement and followers

- Styling and photography skills would be an advantage

- Ability to write website/email content and copy

- Proficient in using an eCommerce CMS system like Magento, WordPress, Shopify or similar

- Experience using Google Analytics and Google Trends to spot areas for website improvement and opportunities for sales growth

- Experience using social media platforms like Instagram, Facebook and Pinterest

- Experience using email marketing platforms like Mailchimp

- Experience of selecting and managing a CRM system to grow engagement

- Experience tracking and reporting sales figures and working to a target

- Strong understanding of eCommerce lifecycle and working in a fast-paced environment

Preferred experience:

- Managing and executing paid advertising channels such as Facebook Ads, Google Shopping and Google Ads

- Experience and understanding of SEO


- Friendly with a positive approach

- Collaborative with a can-do attitude

- Self-starter who thrives in a team atmosphere

- Strong project management skills

- Good written and verbal communication skills

- Commercially minded 

- A passionate ambassador for the brand across all areas and guardian of the company values 

Closing Date: Thursday 28th May 2020

How to apply:

Please send  your CV and an email explaining why you would be perfect for the role.