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Mid-year Diary: In the making

Wednesday, 23 April 2014 10:52:00 Europe/London

MID-YEAR DIARY

Available now













New version for 2015/16 available now, here!

Kerri, the founder & MD of Busy B, tells us exactly where the diary came from.


Have you ever wondered what we in the Busy B Team get up to when we’re crafting new products?

With the launch of our best-selling Mid-year Diary, we’re taking you behind the scenes with a blast from the past to the very first diary we ever made.


“The idea for the Busy Life Diary came from frustration (my own and some of my friends) as we were all juggling work and home life and squeezing scribbled notes or even post it notes into our diaries about the kids activities and it was all getting muddled up next to work stuff. So the solution of a double page schedule to view work life and home life separately seemed like the perfect solution."

“Around the same time we had a focus group in our office. We invited lots of busy women we knew and asked to see their diaries, everyone pulled them out of their bags and they were all stuffed with bits of paper, receipts, business cards, appointment cards etc. They all complained about how messy it was yet how necessary it was to keep all the loose bits in their diary and close at hand….and so the need for several pockets in our Diary was obvious too!”

“We did an original Busy Life Diary in 2009, which was £12.99, it was bigger and had a pocket every month (rather bulky overall) but we didn’t sell that many at the time. However, the following year we had absolutely tonnes of customers call us to say they loved using the 2009 Busy Life Diary and were disappointed we weren’t doing a 2010 version."


Interesting Fact!
Unknown to us while choosing our new brand name, on the cover of the very first diary we made was the line: “For busy bees at work & home”.

“So, after our sales team pestered the product team (for a whole year!), they agreed to try it again for 2011. With an updated and improved design, it was smaller and more compact with fewer pockets and this time retailed at £9.99. Hey presto a best seller was born! This version is loved by many busy women who come back year after year for a new one.”

What our customers say
“Being a busy working mum this diary is fab as it allows lots of space to write for both home and work. Love the quarterly storage pockets too.” A Burke *****

“Perfect for a busy life! Good quality and great size for handbag, I didn't want anything too bulky and this is great.” E Chapman *****

“Will never ever use any other kind of diary from now on. Particularly good if you run your own business - you can ensure your personal and business lives don't clash.” Mrs P *****

"I could not live without my Busy Life Diary. This is the third year that I have used it and I don't know what I'd do if Busy B discontinued this line. It is just perfect for my busy family and work life, as well as all my "To Do" lists. I can capture all my appointments and yet it's still compact enough to fit in my hand bag." M Roddin - *****
The mid-year version (running August to August) of our diary is available here!


What’s your favourite thing about our diaries? Tell us in the comment box below.

Best wishes
The Busy B Team

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